You’re Open. You still turn your lights on; why not invite people in? If you are open for business at all, you must market that business.
Opportunity. When the pool gets smaller, your visibility increases your odds of being the vendor of choice and seizing share from your competitors.
Reliability. Media mix is a desirable goal except during tough times when you need to rely more heavily on your base medium: Outdoor Advertising.
Proven Results. During tough times, your advertising needs to be focused on ROI and not other nice options. Outdoor advertising is a proven ROI vehicle.
Fish Where the Fish Are. Outdoor advertising offer the best local reach and that means that outdoor is the first place to look for consumers for your services.
Tough Customers. Be among the considered choices. Out there is the marketplace for shoppers and if you aren’t there, you may not be considered as a choice for those who are buying.
Credibility. Advertising in a credible medium is an indication that you are as well.
Bravado. Never show your fear. Advertising indicates confidence in your business.
Convert Wants into Needs. During tough times, consumers buy what they need and not merely what they want. It is up to you to convince consumers they need what you offer.
Start the Funnel. Even if customers are not buying today, advertising is your opportunity to start people thinking about what is important to buy and where they should buy it. It will pay off later.