Why Outdoor
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Features

The Trends...

Arguably the world’s first form of advertising, Outdoor Advertising has come of age. More advertisers are spending more of their budget on out of home media than at any other time in history. Technological advances in production techniques, improved results oriented analysis, and the fragmentation of media as a whole has contributed to out of home’s new celebrity. Today’s consumer is always on the go, spending fewer hours at home and more and more time on the road. It is imperative that advertisers look beyond the usual media plan and consider the impact, power and reach of Outdoor Advertising.

What you Benefit from Outdoor… is Incomparable Power!

• Rapid build-up of brand awareness

• Direct targeting of consumers

• Maximum exposure of advertising message

• Reinforcing advertising campaigns

• 50 – 70% lower advertising cost per thousand than other media

• Choices are limited only by your imagination

See Creative Guidlines section for Tips & Tricks on designing adverts for outdoor media.

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